A SUCCESS STORY FROM

Betspawn

Diversifying esports market penetration strategy: How the leading Scandinavian esports provider, Betspawn, improves onboarding, conversion and user retention 
THE OUTCOME

KPIs in the sky

+ %

Discovery

+ %

Core loop

+ %

Mastery

THE CHALLENGE

Beating the competition

In a competitive marketplace, dominated by large brands such as Mr Green and Betway, Betspawn knew they had to create a beautiful, synchronized cross-device gamified experience in order to draw users away from their typical esports habits.

Normally, user consistency and retention are achieved through bonuses and monetary related rewards in iGaming. Nevertheless, it’s getting harder to acquire and retain users when the sensation of novelty, sign-up bonuses, and rewards are used up, which often leads to a drop-off. This was the problem with Betspawn’s original platform design and communication, which had an undesirable drop-off rate and lower conversion than desired, due to information overload and product complexity.

Therefore, Betspawn sought out a custom solution to simplify and facilitate onboarding and deposits, while maintaining a high percentage of returning users.

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OUR SOLUTION

A strategic composition

Enter GWEN – Insert Coin’s agnostic KPIs enhancing Gamification platform. The brilliance in Betspawn’s solution was not just using our platform, but where and how they integrated it within the onboarding process and later on in the customer journey as well. Betspawn strategically improved conversion, engagement and retention by implementing a multitude of our platform’s modules; Tutorial, Levels and Mission.

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ANOTHER SATISFIED CUSTOMER

Words from our client

“The incredible increase in conversion and engagement we see now is only the beginning of our gamification journey together”

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Vidar Duvnäs
Chief Executive Officer | Betspawn

betspawn